Written by Jennie

A couple of weeks ago, I was having a bad hair week. I get these periodically – sometimes I think it’s hormonal. But in this case I suspected my shampoo, a shampoo/bubblebath/body wash combo that had been given to me as a gift. I made the mistake of popping into Sephora, just to see if they had anything that might restore my hair to something resembling its former glory (its current state managing to be both greasy AND dry).

This was probably not a good idea. I love, love, love Sephora, and there are some decent deals to be found there. The Sephora line of cosmetics tends to be reasonably priced, a bit over drugstore brand prices but less than most department store brands. I’ve noticed before that their hair-care section is small and pricey. Still, I was feeling both desperate and reckless, and before I knew it I had convinced myself to buy a $24 bottle of shampoo.

Yes, you read that right – $24. About five times what I usually pay for a bottle of shampoo at the supermarket. Furthermore, it wasn’t even a very BIG bottle of shampoo – I think ounce-wise it’s probably about 3/4 the size of the shampoos I normally buy. (Okay, in the interests of accuracy I just checked the bottle and then looked up the volume on the size of Finesse I usually get – the Finesse is actually 13 oz., to this brand’s 6.7 oz. So, technically I spent about 10 times as much per ounce. Ouch.)

But here’s the thing. I love my new shampoo. Love it. It’s a brand called Phyto, and the shampoo itself is Phytojoba Intense Hydrating shampoo. It is awesome and it has made my hair so happy.

Still, I can’t buy $24 bottles of shampoo every week or so. Can I? I don’t think I can. I think I’d have to be considerably wealthier to be able to justify that to myself. I’d probably still feel guilty thinking about all the starving people in the world who could benefit from the $4 per ounce I’d be paying for my shampoo.

I don’t always find that more expensive = better when it comes to beauty products, particularly hair products. For instance, as I mentioned my go-to supermarket shampoo is Finesse, which works just fine on my hair. On the other hand, I’ve sometimes used expensive shampoos and conditioners and found that they leave a residue in my hair or otherwise don’t work for me. I’m usually willing to spend the most on moisturizers and skins creams because I’m wary of anything that might have an adverse effect on my skin. Probably the most I’ve paid is $50 or so for a fairly small pot of moisturizer – man, Lancome is expensive. But I’m aware that there are many brands that are even far more expensive than that.

Do you have any beauty indulgences? How do you justify them to yourself? (I’m looking for help with my self-rationalizations here.) If not hair products or cosmetics, do you treat yourself to expensive shoes or handbags? (Those I find hard to justify, particularly the latter – a $30 purse will hold my stuff just as well as a $600 one.) Do you usually find that when you spend more, it’s worth it… or not?

Tags: